Sales
£260,300
Executive summary · Max, Alex & Mia
Your business at a glance
The whole team has looked at your pricing, performance and cash together. Here's what the numbers say when you join them up.
Profit after overheads
£38,700
Product margin
51.8%
Cash in the bank
£30,200
Business health check
Longer bars are stronger. A simple guide, not a score to worry about.
Growth · Alex+26.4%
Profitability · Max51.8% margin
Cash conversion · Mia92.4%
Cash safety · MiaBuilding
Team risk huddle
Your team spotted something
Sales are growing, but margin is slipping. Here's how Max, Alex and Mia talked it through.
- 1 · The issue
Alex
Business Performance Manager
“Sales are +26.4% since January, which looks positive. But gross margin has moved from 47.4% to 39.1%.”
- Sales growth
- +26.4%
- Margin change
- -8.3% pts
- 2 · Why it's happening
Max
Pricing Manager
“Part of that is Cold Brew — a big seller at a 38.9% margin. Costs may be rising faster than prices.”
- Range margin today
- 51.8%
- 3 · Cash impact
Mia
Cash Flow Manager
“If margins stay where they are, each month's sales bring in about £3,986 less gross profit than at your January margin — roughly £23,914 over six months that won't reach the bank.”
- Possible 6-month cash effect
- -£23,914
- 4 · How we could improve it
- Alex: Let's find which months and products moved most.
- Max: Then I can test price changes product by product.
- Mia: And I'll show what that does to cash.
Suggested thing to test
Check whether prices are keeping up with costs
- Latest monthly margin
- 39.1%
- January margin
- 47.4%
Something to explore, not an instruction.
Other things your team is watching
Sales vs cash received
Alex's sales against Mia's cash, month by month.
SalesCash in
Jan
Feb
Mar
Apr
May
Jun
Margin and cash balance
Is each sale earning more, and is the bank balance growing?
Jan
47.4%
£24,200
Feb
46.2%
£27,300
Mar
44.9%
£30,300
Apr
42.4%
£31,500
May
40.9%
£31,600
Jun
39.1%
£30,200
Gross marginCash balance
What the team sees together
Needs attention
Sales are growing, but each sale earns less
Monthly revenue is up +26.4% since your first month, yet gross margin has moved from 47.4% to 39.1%. Growth is costing you margin — Max can check whether prices are keeping up with costs.
Needs attention
Not all your sales are reaching the bank
You recorded £260,300 of sales but received £240,500 in cash — 92.4%. £12,600 of invoices are already late.
Worth knowing
Profit versus cash
After overheads the business made £38,700 (14.9% of sales), while your bank balance moved by £8,700. Profit is higher than cash generated, so money is being tied up somewhere — often in unpaid invoices or stock.
Needs attention
Where profit really comes from
Signature Blend brings in 43.8% of product gross profit. Cold Brew has the lowest margin at 38.9% against a portfolio average of 51.8% — improving it would lift results without needing more customers.
Going well
How safe is your cash?
Your balance is growing, ending at £30,200. Collecting late invoices would add another 41.7% to it.
Recommended things to look at
In the order your team would look at them. Ideas to explore, not instructions.
- 1Check whether prices are keeping up with costsExplore with Alex
- 2Chase £12,600 of late invoicesForecast with Mia
- 3Test a 3% price rise on Cold BrewModel with Max
MaxPricing ManagerAlexBusiness Performance ManagerMiaCash Flow ManagerOne-page view
See the whole business visually
Charts, product bubbles and key figures arranged as a printable sheet.