Sales
£184,810
Sample Data
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Executive summary · Max, Alex & Mia
Harbour Roast Coffee at a glance
Bristol, United Kingdom
The whole team has looked at your pricing, performance and cash together. Here's what the numbers say when you join them up.
Profit after overheads
£22,374
Product margin
51.8%
Cash in the bank
£13,051
From sales to cash
The same money, followed from Max's products to the bank — so you can see where it is.
Max
£184,810
Sales from products
Alex
£184,810
Reported business sales
Mia
£168,987
Cash actually received
Still owed
£15,823
Sales not yet banked
Max and Alex agree on £184,810 of sales. £15,823 of that has not reached the bank yet, which is why a growing business can still feel short of cash.
Business health check
Longer bars are stronger. A simple guide, not a score to worry about.
Growth · Alex+16.7%
Profitability · Max51.8% margin
Cash conversion · Mia91.4%
Cash safety · Mia9.3 months
Team risk huddle
Your team spotted something
Cash is running down. Here's how Max, Alex and Mia talked it through.
- 1 · The issue
Mia
Cash Flow Manager
“At the recent rate, your cash lasts about 9.3 months. I'd like to get ahead of that.”
- Cash turned from sales
- 91.4%
- Late invoices
- £12,600
- 2 · Business impact
Alex
Business Performance Manager
“On paper, profit after overheads is £22,374. But your bank balance moved by -£8,449, so money is getting tied up along the way.”
- Profit
- £22,374
- Cash generated
- -£8,449
- 3 · Commercial angle
Max
Pricing Manager
“Payment terms are part of your price. Late payers effectively get a discount you never agreed to.”
- Average monthly cash
- -£1,408
- 4 · How we could improve it
- Mia: I'd start with the oldest invoices first.
- Alex: And watch which customers pay slowly each month.
- Max: Firmer payment terms can protect your margin too.
Suggested thing to test
Chase £12,600 of late invoices
- Closing cash
- £13,051
- Cash if late invoices were paid
- £25,651
Something to explore, not an instruction.
Other things your team is watching
Sales vs cash received
Alex's sales against Mia's cash, month by month.
SalesCash in
£28.5K
£26.5K
£29.2K
£27.4K
£29.8K
£26.8K
£31.5K
£29K
£32.6K
£29K
£33.3K
£30.3K
Margin and cash balance
Is each sale earning more, and is the bank balance growing?
Jan
52.7%
£20,515
Feb
52.0%
£20,240
Mar
51.4%
£17,889
Apr
52.3%
£17,050
May
52.4%
£14,825
Jun
51.8%
£13,051
Gross marginCash balance
What the team sees together
Needs attention
Sales are growing, but each sale earns less
Monthly revenue is up +16.7% since your first month, yet gross margin has moved from 52.7% to 51.8%. Growth is costing you margin — Max can check whether prices are keeping up with costs.
Needs attention
Not all your sales are reaching the bank
You recorded £184,810 of sales but received £168,987 in cash — 91.4%. £12,600 of invoices are already late.
Needs attention
Profit versus cash
After overheads the business made £22,374 (12.1% of sales), while your bank balance moved by -£8,449. Profit is higher than cash generated, so money is being tied up somewhere — often in unpaid invoices or stock.
Needs attention
Where profit really comes from
Signature Blend brings in 43.8% of product gross profit. Cold Brew has the lowest margin at 38.9% against a portfolio average of 51.8% — improving it would lift results without needing more customers.
Worth knowing
How safe is your cash?
At the recent rate your cash lasts about 9.3 months.
Recommended things to look at
In the order your team would look at them. Ideas to explore, not instructions.
- 1Chase £12,600 of late invoicesForecast with Mia
- 2Test a 3% price rise on Cold BrewModel with Max
MaxPricing ManagerAlexBusiness Performance ManagerMiaCash Flow ManagerOne-page view
See the whole business visually
Charts, product bubbles and key figures arranged as a printable sheet.
Harbour Roast Coffee · Bristol, United Kingdom — helped by the team at LetsFix: Max on pricing, Alex on performance and Mia on cash flow. All figures shown in British Pound (GBP).
Decision-support only. LetsFix uses the figures and assumptions you provide to help you understand your business. Results are for information and planning purposes and are not financial, accounting, tax or legal advice. Please verify important business decisions independently. Full disclaimer