Total revenue
£260,300
Alex · Business Performance Manager
Let’s see how your business is really performing.
I’ll show you what is improving, what is slipping and what deserves your attention.
Gross profit
£112,600
Overall margin
43.3%
Operating profit
£38,700
Revenue trend
+26.4%
Monthly performance
Update your sales, direct costs, overheads and customer numbers.
| Month | Revenue | Direct costs | Overheads | Customers | Gross profit | Margin | Operating profit | Growth |
|---|---|---|---|---|---|---|---|---|
| £18,100 | 47.4% | £6,300 | — | |||||
| £18,400 | 46.2% | £6,500 | +4.2% | |||||
| £19,800 | 44.9% | £7,700 | +10.8% | |||||
| £18,300 | 42.4% | £5,900 | -2.0% | |||||
| £19,100 | 40.9% | £6,500 | +8.1% | |||||
| £18,900 | 39.1% | £5,800 | +3.4% |
Swipe across to see every figure.
Revenue trend
£38,200Jan
£39,800Feb
£44,100Mar
£43,200Apr
£46,700May
£48,300Jun
Alex’s analysis
What your numbers say
Sales are growing
Revenue has moved up 26.4% from your first month to June, with 6 months of data in view.
Margin is slipping
Your gross margin has moved from 47.4% to 39.1% — a change of -8.3 percentage points.
What changed in June
Revenue moved +3.4% against May and operating profit moved -10.8%.
Your strongest and weakest months
March produced your best operating profit and June your weakest. Comparing what was different between them is usually the fastest way to improve performance.
What your overheads absorb
Overheads take 28.4% of every pound of revenue. After direct costs and overheads you keep 14.9% as operating profit.
Customer performance
Average revenue per customer has moved +12.3% across the period, with 349 customers in June.
What's dragging performance
Of the products you've entered, Cold Brew has the lowest margin at 38.9% while carrying 23.3% of revenue.
Sales are changing but margins need a closer look?
Ask Max to investigate prices, costs and product mix.
Open specialistProfit looks healthy but cash still feels tight?
Ask Mia to check cash movement and unpaid invoices.
Open specialist