Total revenue
£184,810
Sample Data
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Alex · Business Performance Manager · Harbour Roast Coffee
Let’s see how your business is really performing.
I’ll show you what is improving, what is slipping and what deserves your attention.
Gross profit
£96,274
Overall margin
52.1%
Operating profit
£22,374
Revenue trend
+16.7%
Monthly performance
Update your sales, direct costs, overheads and customer numbers.
Revenue and direct costs for 6 months come straight from Max’s product figures, so we both report the same numbers. Change a price or volume on Max’s page and it updates here.
| Month | Revenue | Direct costs | Overheads | Customers | ||||
|---|---|---|---|---|---|---|---|---|
| £ | £ | £ | £15,010 | 52.7% | £3,210 | — | ||
| £ | £ | £ | £15,175 | 52.0% | £3,275 | +2.3% | ||
| £ | £ | £ | £15,331 | 51.4% | £3,231 | +2.3% | ||
| £ | £ | £ | £16,479 | 52.3% | £4,079 | +5.6% | ||
| £ | £ | £ | £17,059 | 52.4% | £4,459 | +3.5% | ||
| £ | £ | £ | £17,220 | 51.8% | £4,120 | +2.1% |
Revenue trend
£28.5KJan
£29.2KFeb
£29.8KMar
£31.5KApr
£32.6KMay
£33.3KJun
Profit and margin by month
Gross profitOperating profitMargin %
£15K£3.2K
Jan£15.2K£3.3K
Feb£15.3K£3.2K
Mar£16.5K£4.1K
Apr£17.1K£4.5K
May£17.2K£4.1K
Jun52.7%52.0%51.4%52.3%52.4%51.8%
Alex’s analysis
What your numbers say
Sales are growing
Revenue has moved up 16.7% from your first month to June, with 6 months of data in view.
Margin is slipping
Your gross margin has moved from 52.7% to 51.8% — a change of -0.9 percentage points.
What changed in June
Revenue moved +2.1% against May and operating profit moved -7.6%.
Your strongest and weakest months
May produced your best operating profit and January your weakest. Comparing what was different between those months can help identify what’s influencing performance.
What your overheads absorb
Overheads take 40.0% of every pound of revenue. After direct costs and overheads you keep 12.1% as operating profit.
Customer performance
Average revenue per customer has moved +3.7% across the period, with 349 customers in June.
What's dragging performance
Of the products you've entered, Cold Brew has the lowest margin at 38.9% while carrying 23.3% of revenue.
Alex · Customer lifecycle
Are customers coming back?
New buyers keep you growing; returning buyers keep you steady. Here’s your mix each month.
Repeat rate
68.7%
New customers
628
Spend per customer
£95
Cost per new customer
£16
ReturningNew
310Jan
95
215
318Feb
102
216
341Mar
118
223
336Apr
97
239
352May
112
240
349Jun
104
245
68.7% of your buyers across these months were returning customers — a solid base of regulars.
New customers went from 95 in January to 104 in June (+9.5%).
Average spend per customer moved from £92 to £95.
On average it cost £16 in marketing to win each new customer.
Enter new vs returning customers
Your till, online shop or payment provider usually reports these. New + returning becomes your monthly customer total.
| Month | New | Returning | Marketing spend |
|---|---|---|---|
| January | £ | ||
| February | £ | ||
| March | £ | ||
| April | £ | ||
| May | £ | ||
| June | £ |
Sales are changing but margins need a closer look?
Ask Max to investigate prices, costs and product mix.
Open specialistProfit looks healthy but cash still feels tight?
Ask Mia to check cash movement and unpaid invoices.
Open specialistDecision-support only. LetsFix uses the figures and assumptions you provide to help you understand your business. Results are for information and planning purposes and are not financial, accounting, tax or legal advice. Please verify important business decisions independently. Full disclaimer