Total Revenue
£184,810
Sample Data
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Max · Pricing Manager · Harbour Roast Coffee
Hi, I'm Max. Let's look at your pricing.
Add your products below. I’ll keep every figure up to date for the whole LetsFix team.
Total Gross Profit
£96,277
Overall Margin %
52.1%
Total Units Sold
7,050
Your product portfolio
Edit the highlighted fields. Calculations update instantly.
Showing 2026 totals across 6 months: average prices and costs, total volumes. Pick a month to edit it.
| Product Name | Product Price | Products / Month | Unit Cost | ||||||
|---|---|---|---|---|---|---|---|---|---|
| £ | £68,399 | £ | £27,502 | £40,897 | 59.8% | 37.0% | |||
| £ | £42,161 | £ | £25,539 | £16,621 | 39.4% | 22.8% | |||
| £ | £74,250 | £ | £35,492 | £38,759 | 52.2% | 40.2% |
Calculated columns appear on larger screens — your summary cards below show the same figures.
Revenue by Product
Signature Blend£68,399
Cold Brew£42,161
Gift Set£74,250
Revenue Contribution %
Signature Blend37.0%
Cold Brew22.8%
Gift Set40.2%
Gross Profit by Product
Signature Blend£40,897
Cold Brew£16,621
Gift Set£38,759
Max · Price sensitivity
How much pricing power does each product have?
Tell me how price-sensitive buyers are for each product. I’ll show how much room you have if you raise its price by 10%.
Strong pricing powerPrice sensitive
Signature Blend
Cold Brew
Gift Set
Signature Blend
59.8% marginRaise price 10% (£23.03 → £25.33). You could lose up to
14.3%of sales and keep the same profit
A 10% rise still pays off unless you lose more than 14.3% of sales. Pick how price-sensitive buyers are to see my read.
Cold Brew
39.4% marginRaise price 10% (£17.35 → £19.09). You could lose up to
20.2%of sales and keep the same profit
A 10% rise still pays off unless you lose more than 20.2% of sales. Pick how price-sensitive buyers are to see my read.
Gift Set
52.2% marginRaise price 10% (£45.00 → £49.50). You could lose up to
16.1%of sales and keep the same profit
A 10% rise still pays off unless you lose more than 16.1% of sales. Pick how price-sensitive buyers are to see my read.
The “room” figure is straight arithmetic from your price and unit cost. The sensitivity level is your judgement — real customer reactions can differ, so test changes on a small scale first.
Pricing scenario
What if I change my price?
Explore the trade-off. The result is information—not a recommendation.
| Metric | Current | New scenario | Difference | Change |
|---|---|---|---|---|
| Revenue | £42,160.50 | £11,610.00 | -£30,550.50 | -72.5% |
| Gross Profit | £16,621.20 | £7,090.70 | -£9,530.50 | -57.3% |
| Margin % | 39.4% | 61.1% | +21.7 pts | +54.9% |
Revenue difference
-£30,550.50 (-72.5%)
Gross profit difference
-£9,530.50 (-57.3%)
This scenario decreases revenue and decreases gross profit. Consider demand, customer response and your wider business goals before making a decision.
Ask Max to explain this scenario AI-assisted analysis
AI-powered, using only the figures above. Information, not a recommendation.
Decision-support only. LetsFix uses the figures and assumptions you provide to help you understand your business. Results are for information and planning purposes and are not financial, accounting, tax or legal advice. Please verify important business decisions independently. Full disclaimer